Conversion Rate Optimization (CRO)

How to Create Stories That Matter to Your Audience

As people continue to make surprising moves throughout their purchase journey, brands need to tell stories in unexpected ways. And that starts with thinking beyond the traditional 30-second TV ad and looking beyond demographics.

In this three-part email series, we’ll share a collection of tools, case studies, and thought-leader perspectives to help you plan your campaigns with video at every touchpoint. Below are two pieces that shed light on understanding your most valuable audiences and how you can help shape the customer journey.

Check Part 2 here.


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