Selling stone online isn’t exactly a walk in the park. Customers can’t pick up the product, inspect the details up close, or easily figure out how much they need. That’s where Stenbolaget, a Swedish retailer specializing in indoor and outdoor stone, hit a roadblock.
To fix this, they turned to behavioral analytics—and the results speak for themselves: a 40% increase in conversions and a much smoother shopping experience.
The Problem: A Website That Was Holding Customers Back
Stenbolaget’s website had some frustrating speed bumps:
🔹 Filtering tools were hard to find, leaving shoppers confused and overwhelmed.
🔹 The checkout process was clunky, forcing customers to jump back and forth between product pages and their cart.
🔹 Product pages weren’t user-friendly, making important tools like size calculators difficult to use.
It wasn’t a bad website—but it wasn’t making shopping easy either.
The Fix: Smart, Simple Changes Based on Real User Behavior
Using Dynamic Heatmaps and Session Recordings, Stenbolaget identified exactly where customers were struggling and made a few key updates:
✅ Bigger, easier-to-find filtering options → Resulted in a 20% increase in engagement on collection pages.
✅ Product pages redesigned for clarity → Visitors found products 45% faster and spent 30% longer browsing.
✅ A more intuitive shopping cart → By adding in-cart quantity buttons (instead of forcing users to jump back to product pages), Stenbolaget saw a 40% increase in conversions between 2023 and 2024.
The Results: A Smoother Shopping Experience (and More Sales!)
By making thoughtful, data-driven changes, Stenbolaget transformed its online shopping experience. The impact?
✔️ 40% more conversions
✔️ 20% more engagement with filtering tools
✔️ 30% longer product page visits
✔️ 45% faster product discovery
And the best part? No guesswork—just real insights from real customer behavior.
“Heat Maps have become a must-have tool for us. It helps us understand what visitors need and make changes that improve their experience.”
— Fabian Lindin, E-commerce Manager at Stenbolaget
By listening to their customers (literally), Stenbolaget turned small tweaks into BIG wins. That’s what behavioral analytics is all about—helping businesses unlock their full potential with better insights and better conversions.
