Are you ready for the future of search engine optimization (SEO)? According to a recent study, an estimated 20% of internet searches in 2021 were voice-based. That’s right—people are talking to their phones and computers more than ever before. To capitalize on this trend, it is essential for businesses to understand the basics of voice SEO and how to optimize voice search for their website.
What is Voice SEO?
Voice SEO is a new form of SEO that focuses on optimizing content for voice search queries instead of traditional text-based queries. Instead of typing in keywords, people are now using natural language and conversational phrases when using virtual assistants like Siri or Google Assistant. With response-based voice search, users can ask open-ended questions and expect full answers from the device they are using. For example, if someone were searching for “Thai food near Rhode Island” they would receive results that include restaurants with Thai cuisine located in or close to Rhode Island.
How Do I Optimize Voice Search?
If you want your website to be found through voice search, it is important to optimize your content for these types of queries.
Here are some tips on how to do this:
Focus on long-tail keywords:
Long-tail keywords have specific phrasing that make them easier for devices like Siri or Alexa to understand; focus on these types of keywords when optimizing your website’s content for voice search.
Nail down semantic search optimization:
Semantic search optimization refers to the process of creating content that is relevant to users’ needs based on context and understanding rather than exact keyword match; this will help ensure that your content appears in relevant searches and caters well to conversational phrases used by virtual assistants like Siri or Google Assistant.
Use structured data markup:
Structured data markup helps machines better interpret webpages by providing them with labels and additional information about the page; this will help increase visibility in both traditional text searches as well as voice searches since machines will be able to better interpret the page’s contents.
Voice SEO is here—and it looks like it’s here to stay! With an estimated 20% of all internet searches being done via voice search this year, businesses need to start optimizing their websites accordingly if they want their content seen by potential customers. By focusing on long-tail keywords, nailing down semantic search optimization, and utilizing structured data markup, businesses can ensure that their website appears at the top of relevant searches–whether those searches are conducted via text or via a person’s own natural speech. Don’t let your business get left behind—start optimizing today!
