STREAMING OTT
OTT Advertising Agency
Deliver High-Quality Video Content to Your Target Audience
STREAMING OTT
OTT Advertising Agency
Deliver High-Quality Video Content to Your Target Audience
What is OTT advertising?
OTT advertising or over-the-top advertising refers to an advertising format where a product or service is promoted through streaming media platforms that deliver content directly to viewers over the internet, bypassing traditional TV advertising. OTT ads include advertisements running on platforms such as Netflix, Amazon Prime Videos, Hulu and others.
OTT advertising allows advertisers to target specific demographics and interests more precisely than traditional TV advertising and helps track and measure the ad performance effectively. This form of advertising has advanced interactive and analytic capabilities that help research the specific audience segment and show them ads with the maximum likelihood of conversion. Moreover, unlike traditional TV advertising, which is only displayed on televisions, OTT ads are displayed on smartphones, tablets, laptops, and desktops.
The ability to target specific audience groups based on their interests and demography and measure the performance of each ad makes OTT advertising one of the most popular and sought-after forms of digital marketing in recent years.
Why is it smart for your business to invest in OTT advertising?
Allows you to be creative with your content delivery
With traditional ads, you only focus on TV ads. However, when you choose OTT advertising, you can display your ads across different devices, from mobile devices to laptops and desktops, allowing you to be as creative as possible with your content delivery.
You can create ads that re-target your audience
You can reach a specific audience niche
Streaming TV advertising allows you to target a broad audience. Contrary to that, OTT advertising helps you target a specific audience niche that will truly be interested in your products and services, preventing you from spending your marketing budget on platforms that don’t interest your target audience.
Customized OTT streaming solution
Aqaba’s Streaming OTT service allows businesses to deliver high-quality video content to their target audience through various platforms, such as Roku, Amazon Fire TV, and Apple TV. Our team of experts can help you create a customized OTT streaming solution that fits your unique needs and drives growth for your business.
Customizing OTT
Before
- Difficulty delivering high-quality video content to target audience
- Inability to effectively use streaming platforms such as Roku and Amazon Fire TV
- Limited resources for creating custom OTT streaming solutions
After Aqaba
- High-quality video content to target audience through streaming platforms
- Custom-tailored OTT streaming solutions that meet unique business needs
- Improved ability to drive growth and revenue through video content
Streaming OTT with Aqaba
Unlock your brand’s potential with OTT advertising on leading streaming platforms like YouTube TV, Hulu, Crackle, Roku, and the Amazon Fire Stick. With OTT, you can sidestep conventional media routes and connect directly with internet and streaming video users across various devices, from desktop computers and smartphones to game consoles and smart TVs. Reach your audience where they are, and make your message resonate.
Why Choose Us?
Aqaba Digital offers high-quality video content that instantly connects your business to your target audience, allowing you to be seen by the right people and thereby maximizing your engagement and conversion rate. We also provide detailed analytics and reporting that give you valuable insights into the performance of your OTT campaign. This data allows you to optimize and refine your strategy to enhance ROI. Moreover, our creative flexibility allows you to create enhanced and interactive ads tailored to your target audience, leading to higher viewer engagement and brand recall.
Overall, we are a comprehensive and effective solution for advertising, offering targeted reach, advanced analytics and creative flexibility to your OTT ad campaigns.
OTT Advertising FAQs
What is an OTT platform?
An OTT or over-the-top platform is a streaming service that delivers video content over the Internet, bypassing traditional cable or satellite providers. Hulu, Amazon Prime and Netflix, are some of the examples of OTT platforms that users can access via numerous devices such as smart TVs, computers, smartphones and tablets. These platforms help viewers access digital content through the internet without the need for traditional cables or satellites.
Is OTT advertising effective?
Yes, OTT advertising is an effective strategy if your goal is to reach highly targeted audiences. With streaming services continuing to gain popularity, OTT platforms allow precise targeting based on user behavior, demography and interest, leading to higher engagement rates compared to traditional TV ads. Overall, if OTT ads are combined with appropriate targeting strategies, it can drastically increase your brand awareness.
Does OTT advertising work?
OTT ads work for many brands seeking to reach specific demographics or niche audiences. With OTT ads, you can target users based on their viewing habits, interests and demographics, leading to higher engagement and conversion rates compared to traditional TV ads. However, the effectiveness of these ad formats will also depend on the ad creatives and overall campaign strategy.
How is OTT advertising measured?
OTT ads are measured using various metrics:
- Impressions: The number of times the ad has been displayed on a screen.
- Completion rate: The percentage of people who watched the entire ad.
- CTR: The percentage of people who clicked on the ad after seeing it.
- Conversion: Actions taken by users after seeing the ad, such as website visits, app downloads, purchases or sign-ups.
How do OTT agencies help promote marketers and brands?
OTT agencies help promote marketers and brands by providing a range of services tailored to the unique challenges and opportunities of advertising on streaming platforms. Firstly, these agencies help develop comprehensive strategies that align with their goals and target audience. Secondly, they offer creative services to produce high-quality video ads. Last but not least, they provide in-depth reporting and analytics to track the effectiveness of the ad campaigns and find areas of improvement.
What is OTT vs CTV advertising?
OTT and CTV advertising are closely related but refer to slightly different concepts. OTT ads refers to the delivery of video content over the internet, bypassing traditional cable and satellite providers through various devices such as smartphones, television sets, tablets, etc. On the other hand, CTV ads can only be streamed through television sets connected to the internet.
How are OTT ads different from TV spots?
OTT differs from TV spots in several aspects. Firstly, OTT ads are delivered over the internet and are typically viewed on streaming platforms. TV spots, on the other hand, are broadcasted over traditional television networks via cable, satellite or terrestrial transmission. Moreover, OTT ads are more interactive and engaging compared to TV spots and can be targeted to a niche audience. Lastly, OTT ads provide more robust measurement and analytics capabilities than traditional TV spots, making them increasingly popular among advertisers.
