First of all, we need to define generative AI, which is the main topic of this discussion, as well as how you can use it to adapt your business to the coming world of Artificial Intelligence. Generative AI has the capability to generate code, images, text, video, speech, and music, and all these can instantly be coupled with a user’s previously stated preferences. The result is that there is a great deal more freedom in where the user can go, and what they can do when they get there. It relieves all the constraints of ordinary menu selections because it has access to so much more.
By combining all the generated material with a person’s feed of information, access to other software increases exponentially. The user portion of this combination will determine the what, when, and how of the experience, and the generative AI will run with this to produce a very rich experience for the user. Once a user has described what he/she wants to do, several options will be suggested, based on previous user experiences or on what the user has already described as their core values.
The big difference to this approach is that it completely negates the need for conventional software, so consumers can take away only what they want and need, and can discard any of the rest. This will represent a dramatic change from the current state of affairs, and it should enhance the user experience in some different ways.
Redefining your brand image
Much of the AI marketing hype around generative AI centers around its ability to create sound, images, and text, but the real value comes in code generation. This code can be generated to automate certain kinds of actions, and it can also be very useful for importing and exporting data. In response to a user command, code can be created that will carry out this command without having to resort to pre-fixed menu options. For example, if you needed to know which contacts you haven’t reached out to within the last month, you would ordinarily have to comb your customer database and make note of those exceptions. With generative AI, code can be generated to determine those clients falling into the stated category, and the results can be displayed in the blink of an eye.
Businessmen will quickly realize that the exciting part about all this is that it will allow them to build more applications that become part of their overall value proposition to consumers. With these additional applications in place, your brand will then have a much stronger appeal to the average consumer, because you’ll be allowing them to achieve the results they want much faster. Not only will those results be forthcoming much more quickly, but the overall experience along the way will be much richer, and much more comprehensive.
Your business will come to be seen as a cutting-edge, modern enterprise that enables customers to proceed along their purchasing journey in a much faster and more customized manner than has ever been possible before. In a short period, you can expect that your business will come to be seen as one of the movers and shakers of your industry. That will do wonders for your brand image and will help to make your company synonymous with advancement and modern technology.
Distinguishing your brand
Generative AI will facilitate the movement of data across multiple parties much faster and far more easily. This will allow your business to build more relationships with other businesses to share data, and it will permit the execution of a great many more actions that can be delivered to the consumer. Having built this new ecosystem of business partnerships, it will cause your organization to stand out among others, because you can offer a much richer experience to consumers as they proceed along their journey.
There is tremendous power in having this kind of connected information, and when coupled with the automatic code generation of generative AI, it will allow your company to extend its scope in a brand-new way. Rather than expanding horizontally or vertically, you’ll be able to extend into the area of journey expansion. The services you can provide as a result of a single user command will cause your company to become the go-to organization for many users who want only the achievement of their personal goals. It will provide these users with a much more complete resolution than any set of results you may have offered previously.
Most other companies will still be obliged to offer only a tiny subset of the information truly being sought by a consumer. However, with your usage of generative AI, you’ll be able to provide a much more comprehensive display, all in line with what the user truly is seeking.
