Google Analytics

Google Analytics 4 Update

Upgrade to Google Analytics 4: The Layman’s Guide

Are you still using Universal Google Analytics properties for your website tracking and analysis? It’s time to switch to the latest version – Google Analytics 4. With GA4, you can unlock advanced features and gain better insights into your users’ behavior. What you need to know about the new update:

  1. GA4 uses a different data model than Universal Google Analytics properties, which means you’ll need to set up a new property and tracking code for your website.
  2. GA4 offers improved cross-device tracking, which lets you see how users interact with your site across multiple devices.
  3. GA4 includes new AI-powered features like predictive metrics, which can help you identify trends and make data-driven decisions.
  4. GA4 offers more granular data controls and privacy features, which means you can be more transparent with your users about the data you collect.
  5. GA4 integrates with Google Ads and other Google tools, making it easier to connect your marketing data across platforms.

Upgrading to GA4 might seem daunting, but it’s worth the effort. With GA4, you’ll have access to powerful new features that can help you understand your users’ behavior and make better decisions for your business. Start the upgrade process today. Aqaba Technologies can assist you with the migration.  Speak with a data analyst today by contacting us @

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