Case Study
TheEggDropper
CASE STUDY
THEEGGDROPPER
Digital Transformation
CLIENT
HIGH-LEVEL DETAILS
- Identify Business challenges of a startup company with a unique product
- Build a new, innovative, and user-friendly website
- Identify areas to capture the most conversions and reduce sales inefficiencies in product marketing
- Increase brand equity with a marketing strategy, branding drills, and digital presence
Product Awareness
A new market entrant to the ever-growing world of household gadgets TheEggDropper sets out to make its way into households across the globe. How do you make a name for yourself in a sea of potential kitchen gadgets competing for the last space in someone’s drawer? Aqaba had a plan for an innovative and eye-catching website that would surely position TheEggDropper as the 12th egg in the proverbial Kitchen Gadget egg carton.
TheEggDropper also needed some fundraising so Aqaba developed and marketed TheEggDropper for a Kickstarter in March 2022.
Industry
Kitchen Products
Size
3 Employees
Location
Louisville, Kentucky
TheEggDropper wanted Aqaba to create their entire brand identity, social media presence, and website, and devise a crowd-funding campaign for their product.
Drive brand awareness for their new and innovative product TheEggDropper. Take their startup to market and build a successful campaign to fund their product.
Design and develop an innovative and user experience (UX) driven website. Create all brand assets including logo and style guide. Devise and build a Kickstarter Campaign to reach goals for future funding but more importantly to gather consumer insight and trending interest. Create all social media and provide a digital marketing campaign including PPC and social media management.
TheEggDropper partnered with Aqaba Technologies because of our experience in the food and beverage industry as well as our data-driven approach to e-commerce and product marketing. We understand how to build a brand from the ground up and offer a truly innovative user journey.
What did the client want?
TheEggDropper wanted Aqaba to create their entire brand identity, social media presence, and website, and devise a crowd-funding campaign for their product.
What problem did Aqaba solve?
Drive brand awareness for their new and innovative product TheEggDropper. Take their startup to market and build a successful campaign to fund their product.
What is your company doing overall?
Design and develop an innovative and user experience (UX) driven website. Create all brand assets including logo and style guide. Devise and build a Kickstarter Campaign to reach goals for future funding but more importantly to gather consumer insight and trending interest. Create all social media and provide a digital marketing campaign including PPC and social media management.
Why did the client choose Aqaba?
TheEggDropper partnered with Aqaba Technologies because of our experience in the food and beverage industry as well as our data-driven approach to e-commerce and product marketing. We understand how to build a brand from the ground up and offer a truly innovative user journey.
The challenge
Research Based Approach
An innovative website with a fully animated 3D graphic of TheEggDropper that showcased the process of use as the user scrolls down the homepage of the website. Kickstarter Campaign with multiple reward tiers and incentives for backing. We chose to develop a Kickstarter to gain a better understanding of the potential audience makeup for the product and obtain a refined image of what our target audience was. We leveraged this data to jumpstart TheEggDropper’s digital marketing efforts and pave the way for a successful marketing campaign. To build the Kickstarter we created Media and brand assets as well as product video guides and advertisements. Brand reputation management and interfacing with audience and customers. Integrated and set up Ecommerce, bookkeeping application, fulfillment software, and inventory management.
The challenge
Crowdfunding
A new market entrant to the ever-growing world of household gadgets The Egg Dropper sets out to make its way into households across the globe. How do you make a name for yourself in a sea of potential kitchen gadgets competing for the last space in someone’s drawer? Aqaba had a plan in mind for an innovative and eye-catching website that would surely position TheEggDropper to be the 12th egg in the proverbial Kitchen Gadget egg carton. TheEgg Dropper also needed some fundraising so Aqaba developed and marketed TheEggDropper for a Kickstarter in March 2022. To sell and fulfill a product TheEgg Dropper needed software that integrated with their E-commerce provider and could display shipping prices to customers and print labels from carriers in real time.
Our goals
Our goals
Outline brand
identity and develop
website framework. Gather
product imagery and
research.
Build website and
successful crowdfunding
campaign. Run marketing
campaign and deploy
advertisements.
Facilitate e-commerce
transactions, run and
manage the website. Find
new sales opportunities.
Develop online presence
and following.
What we have done
Details
TheEggDropper Pals
To truly bring TheEggDropper brand to life Aqaba worked closely with a character design and animation studio. They helped create a unique set of personalities that we brought to life for a commercial. These characters add a unique flair to the TP2 Products brand. TheEggDropper Pals draw people’s attention and drive engagement.
TheEggDropper Pals Ad Spot
Results
Kickstarter Campaign Data
November 1st - December 31st
136
Backers
$5000
Goal
$6444
Amount Raised
231
TheEggDropper Sold
WHAT WE LEARNED
Taking a unique product to market and developing a new and unique brand. The EggDropper offered unique challenges in launching a Kitchen Gadget product and interacting tackling individual hurdles in crowdfunding, eCommerce, and launching a Kitchenware product.
- Created how-to videos and staged product shoots.
- Developed a unique scrolling website animation that showcased the products function.
- Strategized, built, and managed a successful crowdfunding campaign.
- Storyboarded and work with animators to develop a fully rendered group of characters for an ad spot.
- Began running live shows on Verb Market and contracted to air live on QVC in Q1 of 2023
