Case Study
SHOWCASE Collision & Auto Care
CASE STUDY
SHOWCASE
Collision & Auto Care
CLIENT
HIGH-LEVEL DETAILS
- Identify organic Business opportunities leveraging Google and Facebook
- Digitally transform the business by investing in the brand
- Increase brand equity with social media posts and reputation management
- Implement new business processes that can be measured in real time
- Local SEO, Google ads, web form captures, 3rd party integrations, submit quotes & claims
- Optimize for the mobile user experience
Showcase Collision and Auto Care is a family-owned automotive repair and service business in the Sterling Heights and Troy, Michigan area.
Industry
Collision & Auto Care
Size
3 Locations
Location
Michigan
To grow at a steady and measurable pace by leveraging their services using the internet.
Management was not pleased with the results of their prior agency. They identified gaps in processes, inconsistent lead flow and a lack of communication with no real strategy to adhere to.
Step 1: Brand, website & mobile UX paths with goals, measurability, reporting, Google Advertising, Social management, website management and tech support.
Step 2: Drive leads by leveraging Google Ads, SEO, mobile friendly quote submissions, data intelligence and reputation management to build an equitable local name.
Prior to Aqaba, the Showcase website UX was very nonintuitive and was limited to only advertising in newspapers. Showcase came to Agaba to articulate an elegant but purposeful website and to assist them with leveraging digital advertising and social media management.
What did the client want?
To grow at a steady and measurable pace by leveraging their services using the internet.
What problem did Aqaba solve?
Management was not pleased with the results of their prior agency. They identified gaps in processes, inconsistent lead flow and a lack of communication with no real strategy to adhere to.
What is your company doing overall?
Step 1: Brand, website & mobile UX paths with goals, measurability, reporting, Google Advertising, Social management, website management and tech support.
Step 2: Drive leads by leveraging Google Ads, SEO, mobile friendly quote submissions, data intelligence and reputation management to build an equitable local name.
Why did the client choose Aqaba?
Prior to Aqaba, the Showcase website UX was very nonintuitive and was limited to only advertising in newspapers. Showcase came to Agaba to articulate an elegant but purposeful website and to assist them with leveraging digital advertising and social media management.
The challenge
With two different buildings to perform collision repair and the other for auto care services, this allowed Showcase to service more vehicles at a time, with more employees, which means leads needed to flow in on a consistent basis.
The challenge
Showcase identified the need to transition over to a more modern website with an easier path to increase conversions. During the Covid-19 Pandemic, there were fewer cars on the road which resulted in a reduction in auto service needs. During this time, we implemented a mobile quote submission form that allowed potential clients to submit pictures and details to allow Showcase to get an estimate quote back to them without the need of any in-person meetings.
Our goals
Enhance the
customer experience
by creating an online
quote submission form
Capture interest by
implementing a
promotions page on
the website
Reduce cost per
customer acquisition &
increase in leads via a
Google PPC campaign
within budget
Our goals
customer experience
by creating an online
quote submission form
implementing a
promotions page on
the website
customer acquisition &
increase in leads via a
Google PPC campaign
within budget
What we have done
Showcase needed to improve the turnover rate on their vehicles and reduce the time needed to estimate repairs for collisions. Aqaba needed to provide Showcase with a solution that kept leads flowing while reducing the time needed to perform an in-person quote. Aqaba decided to develop a Google Ads campaign that directed users who needed auto repair to a request a quote form.
- Researched the questions required for a complete quote
- Developed a form with specialized security fields to mitigate bot-traffic
- Planned an aggressive & highly converting PPC campaign for receiving quote requests
Results
Google Ads
2022 compared to 2021
With the implementation of the mobile quote submission form and keeping our Google Ads fresh and optimized, 2022 brought high quality traffic to the website and has driven enough leads that the business has repairs scheduled weeks in advance.
Engagement
January 1st 2022 - December 31, 2022
395%
Lift in Web Users
58s
Average Engagement Time
29%
Lift in Organic
Search Appearance
42%
Increase in Direct Search
If you own a business these days your web presence and web reputation are most crucial. You need a team you can trust to keep things fresh and current. Whenever I have a situation that needs attention my first call is to Aqaba. Their team has always resolved any digital situation my company Showcase has had.
WHAT WE LEARNED
Showcase Collision’s digital needs were something Aqaba considered in depth and we gained an increased understanding of their industry.
- Implementation of an intuitive quote request form can increase conversions and alleviate the burden from employees in the shop
- Building a reputable brand image via a quality reputation score, organic social increase, returning customers and boosting overall social engagement
- Lowering cost per conversion and increasing conversion rate is the primary benefit of performing CRO
