Case Study
Corporate Fleet Services
CASE STUDY
CORPORATE FLEET SERVICES
Business Development
CLIENT
HIGH-LEVEL DETAILS
- Built an all-new, innovative, and optimized WordPress website for Corporate Fleet Services
- Optimized user experience with the practice of CRO (Conversion Rate Optimization)
- Envolving new and optimized existing lead generation campaigns
- Optimized workflows for increase conversions
- Developed new PPC strategies for retargeting initiatives
- Managed SEO efforts to increase organic Google rankings within North America
- Competitor targeting
Digitalization
Aqaba built CFS’ Gen 2 website back in 2010 and then Gen 3 in 2016 which was at the time, an attractive and effective website that drove leads and sales. Over time, with evolving technology and the advent of mobile, we noticed Corporate Fleet Services was experiencing a decrease in monthly traffic, quality leads, and overall website performance, leading to the current Gen 4 mobile first website.
Industry
Fleet Management
Size
21 Employees
Location
Michigan
Corporate Fleet Services was interested in B2B Brand Development, an increase in desktop and mobile website performance, grow at scale, PPC marketing, and SEO.
Corporate Fleet Services needed to align with a strategic digital partner to increase their website traffic and boost quality incoming leads while lowering their cost per acquisition on a predictable basis.
- Market research
- Web design & support
- Digital marketing: SEO, PPC, social mgmt, data mgmt, conversion rate optimization
- Brand management
Aqaba provided a clear path to success with defined objectives and milestones. This roadmap gave the client proper expectations and prepared them to take the necessary steps to meet the primary goal of scaling their business on a national level.
What did the client want?
Corporate Fleet Services was interested in B2B Brand Development, an increase in desktop and mobile website performance, grow at scale, PPC marketing, and SEO.
What problem did Aqaba solve?
Corporate Fleet Services needed to align with a strategic digital partner to increase their website traffic and boost quality incoming leads while lowering their cost per acquisition on a predictable basis.
What is your company doing overall?
- Market research
- Web design & support
- Digital marketing: SEO, PPC, social mgmt, data mgmt, conversion rate optimization
- Brand management
Why did the client choose Aqaba?
Aqaba provided a clear path to success with defined objectives and milestones. This roadmap gave the client proper expectations and prepared them to take the necessary steps to meet the primary goal of scaling their business on a national level.
The challenge
Keeping the Pace
Corporate Fleet Services identified the need to transition to a more modern business solution. As the Auto industry changes, so do the fleet leasing industry. Electric vehicles are here to stay, and Aqaba set out to showcase Corporate Fleet’s ability to compete with any brands in their niche regarding fleet electrification. The newly designed website pages including electric vehicle fleet transformations, allowed us to cultivate an emerging higher-quality audience of traffic to the website that leads to new sales of electric vehicles-the need to speak with third-party CRM, Salesforce seamlessly between corporatefleet.com and the Salesforce CRM platform.
The challenge
Modernizing your Digital
Vehicle Upfitting is a service that CFS provides that had yet to be a part of their PPC campaigns. We saw the opportunity to create an upfitting Google Ads Campaign that targets specific industries based on their vehicle upfitting needs. With a few blogs about upfitting to boost the SEO, new graphics for display ads, and an upfitting page on the website, we were able to open a new avenue of traffic for businesses to see all the services CFS can provide.
Our goals
innovative mobile-
centric website
traffic and PPC leads
to sales
Brand as the go-to
authority on Fleet
Leasing and Services
Our goals
innovative mobile-
centric website
traffic and PPC leads to
sales
Brand as the go-to
authority on Fleet
Leasing and Services
What we have done
Overview
With a completely new web build, it is important to carry over the positive characteristics of its successor and eliminate the areas that caused friction. Building the new Corporate Fleet Services website Aqaba meticulously developed, designed, and built a truly innovated user experience (UX).
Tasks
- Analyze the shortcomings of the current website
- Devise and plan a newly optimized user experience
- Research current automotive trends to enhance PPC campaigns and exceed previous results
Overall description
The corporatefleet.com home page offers users an immediate understanding of the services offered by CFS. As users enter the homepage they are greeted by an eye-catching image with a floating header. After their eyes are directed toward five industries CFS services. The explainer video and message from VP Pete Stevens place CFS in a position of authority in the fleet services industry.
Results
User Engagement
Comparing 2021 vs 2022
As a result of a refined brand image, enhanced website user experience, and CRO (conversion rate optimization) Corporate Fleet Services reaped a large benefit from the services provided by Aqaba.
10%
Lift in Pages Per Session
35%
Decreased Bounce Rate
64%
Lift in Monthly Leads
Aqaba was able to provide an extensive user experience improvement as well as optimize CFS’ conversion rates. This was driven by keeping users retained on page and effectively placing the proper CTA’s (Calls to Action) and tagging schemes.
Forward thinking, ahead of the curve, not complacent, personable, quick turnaround, similar to us – willing to serve as almost an in-house team to your company.
WHAT WE LEARNED
The automotive and fleet leasing industries are fast-moving and it can be easy for businesses to fall out of the current trends. Continuous optimization and improvement of lead generation mechanisms and user experience are key to driving growth in your business.
- Developing a clear and efficient user journey increases on page engagement and conversions
- Utilizing ReCaptcha on forms reduces bot traffic and results in higher quality leads from PPC advertisements
- Exploring all components of a companies product or service offerings can open new advertising or marketing opportunities for them
