Boston, MA – April 17th, 2025 – Capital Lease Group, a premier provider of fleet leasing and management solutions, is proud to announce the official launch of its newly redesigned website, developed in partnership with Aqaba Digital, a top-tier digital transformation and performance marketing agency.
The new site—www.capitalleasegroup.com—delivers a modern, user-first experience built for conversion, speed, and smarter decision-making.
💡 A Website Built to Drive Business Growth
Designed with growth and engagement in mind, the new site reflects Capital Lease Group’s vision of delivering superior service while embracing digital innovation.
“This wasn’t just about creating a better website. It was about building a high-performing digital asset,” said Albert Lawrence, III, Vice President of Capital Lease Group. “We chose Aqaba Digital because of their strategic approach to design, analytics, and performance. They exceeded our expectations.”
🎯 Conversion-Focused, From Start to Finish
The Capital Lease Group website was engineered with proven CRO (Conversion Rate Optimization) techniques, including:
- Streamlined user journeys tailored to commercial fleet decision-makers
- High-contrast CTAs that guide users down conversion paths
- Mobile-optimized layout for seamless, on-the-go browsing
- Trust-building content: credentials, testimonials, and case studies
- Dynamic content blocks are designed to adapt to user behavior
🔍 Enhanced Attribution & Behavioral Analytics
The new site is powered by intelligent performance tracking:
- GA4 Implementation for deep visitor insights and traffic flow
- Heat Maps & Scroll Tracking to evaluate engagement and UX
- Custom Events & Conversions to measure qualified user actions
- Click Fraud Detection to protect paid ad investments
🧠 Powered by Captis Pixel™ — First-Party Data Intelligence by Aqaba Digital
As an added layer of strategic value, the site includes Captis Pixel™, Aqaba Digital’s proprietary first-party data tracking technology. This advanced tool empowers Capital Lease Group to:
- Uncover anonymous visitor behavior and profiles
- Capture and attribute new leads beyond standard form fills
- Analyze company-level data and decision-maker signals
- Build smarter, remarketable audiences for Google and LinkedIn Ads
“Captis Pixel is a game-changer. It provides real-time intelligence that helps businesses engage leads earlier in the buying journey,” said Ramsey Sweis, President of Aqaba Digital. “Capital Lease Group now has a deeper understanding of who’s visiting their site—and how to convert them.”
🔧 Laying the Groundwork for Scalable Growth
The new website is just the beginning of a larger digital strategy, serving as the cornerstone for future SEO, paid media, AI-driven personalization, and behavioral experimentation—all aimed at establishing Capital Lease Group as a digital-first authority in the fleet services industry.
About Capital Lease Group
Capital Lease Group delivers flexible fleet leasing and management solutions designed to help businesses reduce costs, improve operations, and grow smarter.
About Aqaba Digital
Aqaba Digital is a full-service digital agency specializing in high-performance web development, AI-enhanced marketing strategies, and first-party data solutions. Captis Pixel is part of Aqaba’s growing ecosystem of privacy-first marketing tools.
