BMW’s Need for Website Speed Pays Off

BMW Website Need for Speed

Speed, automation, and relevance can boost your performance. BMW had an issue. The automaker’s website didn’t live up to the brand’s image. “To be frank,” writes Jörg Poggenpohl, global head of digital marketing at BMW Group, “it didn’t look, feel, or behave like a website built by BMW, where our brand is synonymous with performance. […]