The Difference Between SEO vs SEM

seo vs sem

In the early 2000s, the terms search engine marketing (SEM), search engine optimization (SEO), and pay per click (PPC), all meant something a little different than what they have come to mean today. When the phrase was originally coined in 2001, search engine marketing was meant to include all those tactics you could use for […]

AdWords Changes How Conversions are Defined

  On Thursday, September 10th, Google AdWords announced changes in the way Conversions are reported are being made.  “Starting mid-October 2015, you’ll be able to use the ‘Optimization’ setting for each of your conversion actions to determine whether their data should be included in ‘Conversions.’” What this means we can prioritize the conversion actions we bidding for. Rather […]