Metaverse Marketing Strategies That Your Company Needs

Metaverse Marketing

You can perceive the metaverse as a virtual world that exists in parallel to our own real world. It comprises multiple online areas where people can trade, shop, and engage with each other, and it serves as a kind of super-real alternative world. The metaverse is supported by many different technologies including augmented reality, virtual […]

How A Seasonal Marketing Plan Can Help Business Owners

Seasonal Marketing Plan

Everyone knows by now that retailers will generally always be most profitable during the holiday season because that’s when shoppers spend the most. Knowing that to be the case, means you need to maximize your seasonal sales because there will certainly be leaner times ahead through the dog days of the off-season. Developing a seasonal […]

Responsive Search Ads To Enhance Your Brand’s Reach

Responsive Search Ads

Responsive search ads are the default ad type used in Google Ads Pay-Per-Click search campaigns since February 2021. This is all part of Google’s increased emphasis on automating Google Ads, and according to the search engine giant, customers using these search ads will experience 10% more clicks and conversions than customers who are simply using […]

Choosing The Perfect Search Engine Optimization Agency

Search Engine Optimization Agency

Given the fact that so much depends on making the right choice when considering a Search Engine Optimization Agency, you would be well advised to use a systematic and thorough approach before deciding on any specific agency. If you do it right and choose the right company to work with, you might enjoy significantly increased […]

Google Ads Free Credit: Does Your Business Qualify?

Google Ads Free Credit

Earlier this year, Google announced that it would be giving away $340 million in Google Ads credits, as part of a larger $800 million relief package, designed to defray the impact of the COVID-19 pandemic on businesses. Small and medium-sized businesses would be theoretically eligible and will have until the last day of 2020 to […]

Why You Need Search Engine Optimization For Your Website

search engine optimization

Search engine optimization (SEO) may be defined as a process that in a nutshell, enables any particular website to be viewed more often. This increased viewership is based on various keywords that most search engines pick up. Here, it is pertinent to note that the main concept of search engine optimization is centered on what […]

Google AdWords Customer Match

Google has become so important to our way of life. It’s how we email, search, buy online, and so much more. This allows Google to connect customers with your business in the most relevant ways. Google is building on this to make sure businesses reach customers with precision. Google is launching a new product for […]

AdWords Changes How Conversions are Defined

  On Thursday, September 10th, Google AdWords announced changes in the way Conversions are reported are being made.  “Starting mid-October 2015, you’ll be able to use the ‘Optimization’ setting for each of your conversion actions to determine whether their data should be included in ‘Conversions.’” What this means we can prioritize the conversion actions we bidding for. Rather […]