Choosing The Perfect Google Ads Agency For Your Business

Google Ads Agency

Before considering how to find the best Google Ads agency for your business, we should review a couple of assumptions. For instance, the reason you will need a Google Ads agency to manage your ad campaigns is that Google Ads is the number one pay-per-click advertising system in the world, and they’re in the first […]

Understanding The Latest Google Ads’ Smart Bidding Changes

Smart Bidding

The changes to Smart Bidding strategies have been organized in such a way that it should be much easier for you to choose the right strategy for your particular enterprise. When you create a new bid strategy for a search campaign, you will now immediately see two options you can choose from. One will be […]

Responsive Search Ads To Enhance Your Brand’s Reach

Responsive Search Ads

Responsive search ads are the default ad type used in Google Ads Pay-Per-Click search campaigns since February 2021. This is all part of Google’s increased emphasis on automating Google Ads, and according to the search engine giant, customers using these search ads will experience 10% more clicks and conversions than customers who are simply using […]

The Difference Between SEO vs SEM

seo vs sem

In the early 2000s, the terms search engine marketing (SEM), search engine optimization (SEO), and pay per click (PPC), all meant something a little different than what they have come to mean today. When the phrase was originally coined in 2001, search engine marketing was meant to include all those tactics you could use for […]

SEO or Google AdWords Agency? Which is Best for Your Business?

adwords agency

Businesses want to have a greater online presence than their competitors – this is a given. But how to get there is not always that simple to discern. A basic question that often arises is: which strategy will get my business on page 1 of Google more effectively – SEO or a Google AdWords campaign? […]

Bing Tests Social Ad Extensions

On March 18, Bing asked an important question: Can your ad do more? Bing wants to know if it can be the missing link between your Pay-per Click, and your Social Media marketing campaigns. They think so, and that’s why they’re launched testing for Bing Social Ad Extensions. What are the Bing Social Ad Extensions? […]

Ad-Ageddon? Google Search Engine Results Page Changes

Have you looked at Google’s search page lately? Who am I kidding? Of course, you have! In which case, you may have noticed something is missing. That’s right, the PPC ads on the right-hand side are gone. On Feb 24, Google rolled out the new page layout. Google officially only shows ads in the main, […]

Bing’s New Image Ad Extensions Debut

Detroit, MI: Michigan Internet Marketing Agency Looks into the new Bing Image Ad Extension Microsoft’s Bing Ads is hoping to take the online marketing world by storm in 2016 by revolutionizing the way we see ads on the Search Network. Bing Ads recently announced it is rolling out a new extension for its text ads — […]

New Client Announcement: ADCO Circuits

We are excited to announce our new client win, ADCO Circuits in Rochester Hills, Michigan. Aqaba Technologies was granted the contract to create a responsive web design for mobile devices, as well as search engine optimization (SEO) and Pay-per-click (PPC) services. We are delighted to be working with ADCO Circuits, a full service Electronic Manufacturing Service […]