Conversion Funnel Optimization Guide

Conversion Funnel

It’s entirely possible that in your travels, you’ve heard of the term “conversion funnel” and question how it could help your business. If your company sells any kind of service or product, you may even already have a conversion funnel in place in some form or another. However, if you don’t partner with a reputable […]

Why is Attribution Important for Multi-Channel Marketing?

Multichannel marketing involves interacting with customers using both indirect and direct communication channels, such as websites, retail stores, mail-order catalogs, mobile, direct mail and email. This spurs customers to action, whether that means they purchase your product, sign up for your service, or just seek out more information — all via the communication channel they […]