Make Your Story Spark

Make Your Story Spark

What was the last memorable YouTube ad you saw? Still thinking? When it comes to creating the most compelling ads, we’re here to set you up for success. In part two of this series, we’re focusing on how to make your brand’s story memorable. The next two pieces will teach you the importance of experimentation […]

3 Unexpected Ways Shoppers Turn to Video in the Store Aisle

video conversion

For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers say they use online video while actually shopping in-store. We uncovered this surprising behavior through in-depth quantitative and qualitative global research. We surveyed over 24,000 people in 10 countries and conducted in-person interviews with […]

How to Create Stories That Matter to Your Audience

How to Create Stories that Matter

As people continue to make surprising moves throughout their purchase journey, brands need to tell stories in unexpected ways. And that starts with thinking beyond the traditional 30-second TV ad and looking beyond demographics. In this three-part email series, we’ll share a collection of tools, case studies, and thought-leader perspectives to help you plan your […]