How To Win Clients And Influence Customers With Social Media Marketing

Social Media Marketing

Social media platforms are ideal for promoting any company’s products and services, and this is true for many reasons. First of all, they have a built-in audience which allows you to reach a great number of people very fast. Then too, you can also use social media marketing to zero in on a specific target […]

Metaverse Marketing Strategies That Your Company Needs

Metaverse Marketing

You can perceive the metaverse as a virtual world that exists in parallel to our own real world. It comprises multiple online areas where people can trade, shop, and engage with each other, and it serves as a kind of super-real alternative world. The metaverse is supported by many different technologies including augmented reality, virtual […]

Detroit Online Marketing Company’s Tips To Convert Leads Into Customers

online marketing company

Our Detroit online marketing company understands that it’s not enough to direct all kinds of traffic to your website. This is because you have to then convert those visitors into paying customers. If you fail to carry out this most crucial step, you probably won’t be in business very long. Whether you happen to be […]

Aqaba’s Guide To The 2022 Digital Marketing Trends

digital marketing trends

There’s no question that the digital marketing trends undergo some significant changes with each passing year, and 2022 will be no different. In fact, it’s very likely that some dramatic changes happen during the coming year, and the most prudent businesses will not only plan for some of these but they will prepare accordingly to […]

Responsive Search Ads To Enhance Your Brand’s Reach

Responsive Search Ads

Responsive search ads are the default ad type used in Google Ads Pay-Per-Click search campaigns since February 2021. This is all part of Google’s increased emphasis on automating Google Ads, and according to the search engine giant, customers using these search ads will experience 10% more clicks and conversions than customers who are simply using […]

Eight Changes That Can Boost Your Voice Search Rankings

Voice Search

The age of voice search is here to stay. With the proliferation of electronic personal assistants like Google Assistant, Alexa, and others, more and more people are using voice search by asking their electronic assistant questions.  Take advantage of these eight key insights you need to apply to your website to cater to this trend. […]

What Are The Key Components Of Internet Marketing?

Internet marketing

Internet marketing in Michigan is similar to internet marketing throughout the country. It is based on the same key components which have proven to be successful more than any other approach. These key components are often referred to as The Five C’s. Individually, they are Company Strategy, Customer Experience, Content Creation, Channel Promotions, and Check-back […]

Google Ads Free Credit: Does Your Business Qualify?

Google Ads Free Credit

Earlier this year, Google announced that it would be giving away $340 million in Google Ads credits, as part of a larger $800 million relief package, designed to defray the impact of the COVID-19 pandemic on businesses. Small and medium-sized businesses would be theoretically eligible and will have until the last day of 2020 to […]

Beginner’s Guide to Conversion Rate Optimization

Conversion Rate Optimization

Most marketing teams today focus their efforts on trying to increase traffic to the company website, with the thinking being that the more people who visit, the more leads and customers will be generated. While there is a grain of truth to this strategy, and it does provide results up to a point, it ignores […]

Google’s New Attribution Software. In Review

At Google’s Marketing Next conference, the company introduced a new free tool that offers marketers a clearer picture of the success of their marketing efforts — Google Attribution. The tool helps users to examine the role that different marketing strategies and initiatives play in customer purchasing decisions. The roll out of Google Attribution is partly […]