Choosing The Perfect Google Ads Agency For Your Business

Google Ads Agency

Before considering how to find the best Google Ads agency for your business, we should review a couple of assumptions. For instance, the reason you will need a Google Ads agency to manage your ad campaigns is that Google Ads is the number one pay-per-click advertising system in the world, and they’re in the first […]

Understanding The Latest Google Ads’ Smart Bidding Changes

Smart Bidding

The changes to Smart Bidding strategies have been organized in such a way that it should be much easier for you to choose the right strategy for your particular enterprise. When you create a new bid strategy for a search campaign, you will now immediately see two options you can choose from. One will be […]

SEO Management Basics Every Business Owner Should Know

SEO management

Given the fact that organic search results currently drive about half of all website traffic, it is certainly worth understanding the basics of SEO management for any website owner. Organic search results are a direct result of good SEO practices and recognition of such by the various search engines. Although the results of good SEO […]

Aqaba’s Guide To The 2022 Digital Marketing Trends

digital marketing trends

There’s no question that the digital marketing trends undergo some significant changes with each passing year, and 2022 will be no different. In fact, it’s very likely that some dramatic changes happen during the coming year, and the most prudent businesses will not only plan for some of these but they will prepare accordingly to […]

Why Google Reviews Are So Important For Local SEO?

Google Reviews

Before going into the details of the steps you should take to generate more customer reviews, it’s important to explore how they can help your business. Here are some of the main benefits of increasing the number of Google reviews when it comes to local SEO: Increased local search engine optimization:  There are many signals […]

Google Analytics Was Updated – Here’s What You Need To Know

Google Analytics

Millions of companies, big and small, rely on Google Analytics to understand customer preferences and create better experiences for them. But with the important changes in consumer behavior and the ones driven by privacy to industry standards, the current rhythm must change. To help you get a better ROI of your long-term marketing, Google’s team […]

Responsive Search Ads To Enhance Your Brand’s Reach

Responsive Search Ads

Responsive search ads are the default ad type used in Google Ads Pay-Per-Click search campaigns since February 2021. This is all part of Google’s increased emphasis on automating Google Ads, and according to the search engine giant, customers using these search ads will experience 10% more clicks and conversions than customers who are simply using […]

Voice Search: What It Is & How To Perform Voice Search SEO?

Voice Search SEO

A few decades ago, having a casual conversation with your computer may have seemed like a scene from a science-fiction movie. Luckily, things have changed. Today, we see people talking into their watches and conversing with virtual assistants on their phones all the time. Thanks to the revolutionary Google voice search features, interacting with computers […]

Eight Changes That Can Boost Your Voice Search Rankings

Voice Search

The age of voice search is here to stay. With the proliferation of electronic personal assistants like Google Assistant, Alexa, and others, more and more people are using voice search by asking their electronic assistant questions.  Take advantage of these eight key insights you need to apply to your website to cater to this trend. […]

Choosing The Perfect Search Engine Optimization Agency

Search Engine Optimization Agency

Given the fact that so much depends on making the right choice when considering a Search Engine Optimization Agency, you would be well advised to use a systematic and thorough approach before deciding on any specific agency. If you do it right and choose the right company to work with, you might enjoy significantly increased […]