Some of the Best Google Tools That You Can Use for Your Marketing Strategy

Google Tools

When we talk about Google tools, we have to understand that all marketing efforts ‘are centered around creating highly specific messages that are subsequently inserted into the right content. This content is then disseminated over a set of channels. This will, in turn, enable the messages’ outreach onto the target audience. There was a time […]

Google AdWords Changes How Quality Score is Reported

Google AdWords announced it is in the process of making changes to the way Quality Scores are being reported. In 2015, Google changed make changes in which all new keywords began with a quality score of 6. Before that change, Google based a new keyword’s quality score on the account’s performance history, and on the […]

Vintage House Expands Marketing Campaign with Pay-per Click.

Vintage House Banquet & Catering teams up with Michigan Internet Marketing Agency, Aqaba Technologies, for Pay-per Click (PPC) campaign management (PPC) services.  Vintage House, locally based in Fraser, understands a multi-pronged, and comprehensive strategy is what is spreading their top food and service across of all of Southeast Michigan. PPC campaign management, Google AdWords, is just […]

Google’s New Interactive Interstitial Ads

App developers are struggling for our attention, and our attention is growing ever shorter. We need our relevant content now. It’s because of our short attention spans developers are having difficulty finding engaged users to download, and use their app. Consider that 1-in-4 apps we install are never actually used! Google is looking to change […]