Choosing The Perfect Google Ads Agency For Your Business

Google Ads Agency

Before considering how to find the best Google Ads agency for your business, we should review a couple of assumptions. For instance, the reason you will need a Google Ads agency to manage your ad campaigns is that Google Ads is the number one pay-per-click advertising system in the world, and they’re in the first […]

The Power of YouTube Advertising for Businesses

Phone with Youtube Advertisement popping off screen and red background credit: microstock77

YouTube advertising is a powerful tool for businesses looking to reach their target audience. With YouTube being the 2nd most popular website and Google’s ad revenue expected to exceed $8 billion in 2023, it is clear that this is an avenue that should not be overlooked when creating a comprehensive marketing strategy. Let’s take a […]

Responsive Search Ads To Enhance Your Brand’s Reach

Responsive Search Ads

Responsive search ads are the default ad type used in Google Ads Pay-Per-Click search campaigns since February 2021. This is all part of Google’s increased emphasis on automating Google Ads, and according to the search engine giant, customers using these search ads will experience 10% more clicks and conversions than customers who are simply using […]

How Our Search Engine Optimization Agency Takes Advantage Of FB Ads And GMB

Search Engine Optimization Agency

We know more than anyone, as a search engine optimization agency, that we are in the midst of a crisis that it’s certainly hitting small businesses the hardest, but if you as a small business owner are still working in any capacity, then you need to let your customers know! Enter Facebook Ads and Google […]

Time For Smarter Social Ad Buying

Smarter Social Ad Buying

Facebook ads can be as simple or sophisticated as you want them to be. You can create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you’ll find them […]

Understanding PPC (Pay-per-Click) The Basics

Pay-per-click (also known as PPC) is a phrase people hear hear a lot, but many aren’t sure what it can positively affect the bottom line of their business. We are going to cover the basics in this introduction and dive deeper in later articles. At Aqaba, we specialize in PPC management. Located in Michigan, we […]

Bing Tests Social Ad Extensions

On March 18, Bing asked an important question: Can your ad do more? Bing wants to know if it can be the missing link between your Pay-per Click, and your Social Media marketing campaigns. They think so, and that’s why they’re launched testing for Bing Social Ad Extensions. What are the Bing Social Ad Extensions? […]

Vintage House Expands Marketing Campaign with Pay-per Click.

Vintage House Banquet & Catering teams up with Michigan Internet Marketing Agency, Aqaba Technologies, for Pay-per Click (PPC) campaign management (PPC) services.  Vintage House, locally based in Fraser, understands a multi-pronged, and comprehensive strategy is what is spreading their top food and service across of all of Southeast Michigan. PPC campaign management, Google AdWords, is just […]