Google Shopping Ads – Your 2023 Marketing Strategy

With 57% of people starting their online shopping journey on Google, it is important for businesses to be aware of the power of Google Shopping Ads. In-feed shopping and local inventory ads (LIAs) are two powerful marketing tools that can help increase your visibility and reach customers more effectively than ever before. This blog post […]

Understanding The Latest Google Ads’ Smart Bidding Changes

Smart Bidding

The changes to Smart Bidding strategies have been organized in such a way that it should be much easier for you to choose the right strategy for your particular enterprise. When you create a new bid strategy for a search campaign, you will now immediately see two options you can choose from. One will be […]

Google Ads Free Credit: Does Your Business Qualify?

Google Ads Free Credit

Earlier this year, Google announced that it would be giving away $340 million in Google Ads credits, as part of a larger $800 million relief package, designed to defray the impact of the COVID-19 pandemic on businesses. Small and medium-sized businesses would be theoretically eligible and will have until the last day of 2020 to […]

AdWords Changes: Location Extensions and Targeting

Prior to 2014, location data could be manually entered into Google Ads (formerly AdWords) accounts via the Shared Library to power location extensions and location targeting. What’s Changing? In the new Google Ads experience, manually entered business locations data will no longer be available as of December 1, 2018. Once we transition your account to […]

Google AdWords Changes How Quality Score is Reported

Google AdWords announced it is in the process of making changes to the way Quality Scores are being reported. In 2015, Google changed make changes in which all new keywords began with a quality score of 6. Before that change, Google based a new keyword’s quality score on the account’s performance history, and on the […]