How To Build Out An Effective Marketing Strategy For 2023

In this age of digital transformation, businesses need to keep up with the times and leverage the latest trends in marketing to stay ahead of the competition. Read on to find out about the most up-to-date trends in 2023. What’s available to me? OTT Advertising, or Over-the-Top Advertising, is a form of advertising that reaches […]

Keeping Your Customers From Jumping Ship

These days, a lot of time and effort goes into generating leads for your business. Once you have these leads, it would be a shame to lose them, because it means you will have wasted all that time, effort, and money that went into acquiring them in the first place. The best way to avoid […]

How To Win Clients And Influence Customers With Social Media Marketing

Social Media Marketing

Social media platforms are ideal for promoting any company’s products and services, and this is true for many reasons. First of all, they have a built-in audience which allows you to reach a great number of people very fast. Then too, you can also use social media marketing to zero in on a specific target […]

Aqaba’s Guide To The 2022 Digital Marketing Trends

digital marketing trends

There’s no question that the digital marketing trends undergo some significant changes with each passing year, and 2022 will be no different. In fact, it’s very likely that some dramatic changes happen during the coming year, and the most prudent businesses will not only plan for some of these but they will prepare accordingly to […]

How A Seasonal Marketing Plan Can Help Business Owners

Seasonal Marketing Plan

Everyone knows by now that retailers will generally always be most profitable during the holiday season because that’s when shoppers spend the most. Knowing that to be the case, means you need to maximize your seasonal sales because there will certainly be leaner times ahead through the dog days of the off-season. Developing a seasonal […]

Google Analytics Was Updated – Here’s What You Need To Know

Google Analytics

Millions of companies, big and small, rely on Google Analytics to understand customer preferences and create better experiences for them. But with the important changes in consumer behavior and the ones driven by privacy to industry standards, the current rhythm must change. To help you get a better ROI of your long-term marketing, Google’s team […]

What Are The Key Components Of Internet Marketing?

Internet marketing

Internet marketing in Michigan is similar to internet marketing throughout the country. It is based on the same key components which have proven to be successful more than any other approach. These key components are often referred to as The Five C’s. Individually, they are Company Strategy, Customer Experience, Content Creation, Channel Promotions, and Check-back […]

How To Craft A Winning Google My Business Listing

Google My Business Listing

If you haven’t yet created a strong web presence for your business by using a Google My Business listing, you are almost certainly missing out on a great deal of business that could be coming your way. Not only that, but it’s likely that your competitors are siphoning away some of your potential business because […]

How To Develop A Killer Content Strategy For 2021

content strategy

It really is not possible to overrate the importance of developing a content strategy that will attract visitors to your website, and help you achieve the kind of success you’re looking for. In order to have a really good content strategy, you will either need to be a very good writer, or you will need […]

Aqaba’s Social Media Best Practices For Small Businesses

social media best practices

When it comes to social media best practices, you might get several different versions, depending on whom you ask. That’s because there are a few practices that have been shown to produce the most desirable results. And those are the ones you should make sure to adopt in your own social media practices. Below you’ll […]